about us

SOUP communications tailors and delivers individual COMMUNICATIONS, CONSULTATION, COMMUNITY EDUCATION, TRAINING and PROMOTION programs to suit your specific requirements and audience. We research your concerns and the issues before developing cost-effective strategic plans and programs. We use the most efficient communication tools to implement these plans and programs at the most appropriate time.

training

We tailor and present training workshops and seminars on media and communications for the not-for-profit, business, corporate, government and education sectors.

A participant at a recent training program said she received more useful information than she expected – “you've got your next client.”

community education

We develop and implement community education programs to educate on art, social, environmental, conservation and topical issues to the wider general community as well as primary and secondary students following the Curriculum Standards Frameworks P-10 and VCE Study Designs.

An organisation developed and implemented a successful community education program to inform their community on water issues. Public awareness, community understanding and site visits (part of the community education program) increased by 70% over three years to ultimately enhance the effectiveness of their business.

inform public

We ensure your audience is informed through guided and confident communications. We develop, implement and manage communication programs with strategies that may include working with the media to tell your story, developing media crisis management plans, writing and producing publications, community consultation, producing videos, community art projects, publicity, newsletters, launches, events and more.

The Department of Education understood the need to keep their communities informed, having contributed hundreds of informative and balanced news stories to the country, metropolitan and state government media outlets as well as ministerial briefings to state government Ministers on education related issues.

public perception

Through strategic communication programs, we improve and alter public perception to sensitive issues. We advise you on the most appropriate actions to address concerns and issues effecting your organisation to establish a positive image within your community.

A school in country Victoria realised their poor image within the community contributed to a decline in student numbers. They developed and implemented a communications strategy to improve their image. Enrolment numbers stabilised and public perception of the school improved over a 12-month period.

enhance support

We increase awareness of your organisation or business’s issues to enhance support and understanding. Through our research, we inform your audience of your organisation or business and/or associated issues.

Communication strategies and engagement programs (that included community art) were developed for a state government program to increase the profile and alter the negative image of a particular community. Public perception, understanding and support improved and increased considerably over a 12-month period.

develop relationships

We strengthen links between your organisation or business and your key publics or communities to develop relationships. We establish a role for your organisation in major community and business events and effectively represent you on broader based community ventures.

One organisation understood that it was essential to make a particular community aware of who they were and what their plans were for the next few years within that community. To do this they sponsored an event that included giving a group of young people from the community an opportunity of a lifetime!

promote

We develop, implement and manage creative promotion campaigns for events, services and products to suit all budgets that are aimed at and strategically delivered to your target audience to create maximum impact.

A large expo staged in Melbourne required a comprehensive communications plan targeted to a specific section of the broad community. Once implemented, attendance numbers far exceeded expectations and community awareness rose considerably. Attendance numbers doubled the following year.